“You Need to Find Your Niche” — But What Does That Actually Mean?

You’ve probably heard this advice before: “You need to find your niche.”

But let’s be honest… it can sound a little vague. What does it actually mean?

Think of your niche as a specific group of people who share something in common — a lifestyle, a need, or an interest.

And when it comes to social media, being specific really helps. 🔍

A Real-Life Example

🎨 Let’s say you’re a photographer.

Saying “I take pictures for everyone” is super broad — and it doesn’t give anyone a reason to feel like you’re speaking directly to them.

But saying “I help small restaurant owners show off their food online”?
Now you’re talking to someone specific. You’re making it clear what you do, who you do it for, and how you help them. That’s your niche.

Why Your Niche Matters

✔️ It makes your content stand out in busy feeds
✔️ It tells people exactly what you do and who it’s for
✔️ It builds trust with the right audience

When you know your niche, your content stops feeling like a shot in the dark — and starts feeling like a conversation with the people who actually need (and value) what you offer.

The Most Important Part

Your niche should feel aligned with you.
Don’t pick something just because it’s trending or sounds profitable. Choose a niche that reflects:

• Your skills

• Your values

• The kind of people you actually want to work with

When your niche fits who you are, your content will feel more natural, your audience will connect more deeply, and your work will be more fulfilling.